The Student News Site of Bethel University

The Clarion

The Student News Site of Bethel University

The Clarion

The Student News Site of Bethel University

The Clarion

A Whimsy lifestyle

Women from all over the country stand in line for hours waiting to shop at Allie Lundeen’s home decor shop called Whimsy Green in Dassel, Minn. Whimsy normally opened from 9:00 a.m. to 3:00 p.m., but eager customers arrived around 6:00 a.m. to get their hands on trendy hand-made signs and other unique finds. Submitted by Allie Lundeen

Allie Lundeen and her sisters own a home decor shop called Whimsy Green at her home in Dassel, Minn. which brings together women from all over the United States.

By Mady Fortier and Bri Shaw | Feature Reporters

Cars line the dirt road on 268th Street in Dassel, Minnesota. They’re all here for one reason – the Whimsy Green sale. The bright red barn is packed full of repurposed furniture and home decor, handmade by Allie Lundeen and her three sisters, Melanie, Jenni and Sonya. The welcoming atmosphere of children playing around the big white farm house and the excitement of the treasures that wait inside the barn are all part of the appeal of this family-run business. Both of Lundeen’s parents wait outside to greet the shoppers, and Momma Sue proudly gives instructions to the ladies before they enter the shop.

About 24 hours before the shop opens, Lundeen and her sisters fill it with inventory that they have spent months creating.

Allie Lundeen (second from left) and her sisters run a family owned store called Whimsy Green in Dassel, Minn. only a few days out of the year out of a big red barn in Allie’s backyard. Jenni (second from right) and Mel (far left) drove to Dassel with all of their inventory for the days the store was open. Submitted by Allie Lundeen

“We’re naptime and bedtime workers, so we do a lot of our work when the kids are sleeping,” Lundeen said.

They work diligently, propping decorative pillows on couches and hanging banners on the  walls. The shop brims with inventory that has been handmade and repurposed by the four women who stand exhausted, but grateful as they look at their work.

“We work pretty late, and there are a lot of things that aren’t funny, but seem funny,” Melanie said.

Whimsy Green started in 2012.  The idea came when Allie and her husband Ryan purchased a farm house in Dassel. They had old furniture that they needed to sell, and two empty pole barns that came with their property. With the help of her husband, Lundeen renovated one of the barns and turned it into the shop that is now Whimsy Green.

-Graphic By Bri Shaw

“Whimsy is like a family affair,” Lundeen said.

The success of Whimsy Green is attributed mostly to social media, as the sisters have gained a following of 7,605 people on Facebook, and through Allie’s blog, Proverbs 31 Girl. During the first year of Whimsy Green Lundeen was approached by a tv producer who loved the dynamic of the four sisters running their own store and was looking for a great story to share with her viewers. Allie and Sonya had a Skype interview with the producer, who asked tough questions about the drama and hardships of running their own store.

“We didn’t hear anything back, so we’re not very good on camera,” Lundeen said.

Lundeen and her sisters prepare for their upcoming sale, going to thrift shops and flea markets, finding items to repurpose and add to their Whimsy Green shop. The barn sits empty, soon to be filled with vintage home decor. Customers mark their calendars for June 22 & 24, eager to drive hours to a shop in a small farm town of 1,500 people.

Graphic by Bri Shaw

Watch Allie’s interview below.

Leave a Comment
Donate to The Clarion

Your donation will support the student journalists of Bethel University. Your contribution will allow us to purchase equipment and cover our annual website hosting costs.

More to Discover
Donate to The Clarion

Comments (0)

All The Clarion Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *